PHAIDON: HOME OF THE VISUAL ARTS
Phaidon has an early and nearly 100 year long History. The company was founded in Vienna in 1923 by Dr Bela Horovitz and Ludwig Goldscheider. Their first titles were not art books, but were on literature, philosophy and history. A German edition of Plato's works was among their first books. Horovitz took the name of Phaidon, a pupil of Socrates and speaker in Plato's dialogue on the immortality of the soul, as the name of his company (English: Phaedo). Since WWII Phaidon is headquartered in London and later then also in New York City.Today, Phaidon has over 1,500 titles in print, featuring the finest creative work from leading innovators in all areas of the arts, architecture, design, photography, cinema, travel and food. Each book is designed meticulously and the content carefully curated and edited to showcase creativity and imagination that can inspire us all.